Chief Operating Officer
Graduated from the University of California, Riverside with two Bachelor’s Degrees in English and Spanish Literature and later received her Master’s Degree in Education from Claremont Graduate University. She ended her career as a High School Teacher to pursue her passion for the family business. She played the role of Director of Human Resources for two years, working directly with all entities and associates to keep Sethi Management organized and running. She implemented Sethi Management’s remote time-keeping system, the in-house payroll processes, and the Direct Deposit program. Now, as Chief Operating Officer for the past three years, Ganisha continues to increase efficiency and accountability within the company. Most recently, she has implemented the company Performance Based Incentive plan and the company healthcare program. Ganisha is an active member of Intercontinental Hotel Group’s (IHG) Emerging Leadership Council and has completed IHG’s Leadership course through Emory University. Ganisha also sits on the Choice Hotels Regional Advisory Board for Region 12.
Gaurav Deep Sethi
Vice President of Development
Gaurav developed a strong business acumen and passion for entrepreneurship at a very young age as he was raised shadowing his father in the family business. Gaurav joined Sethi Management Inc. in 2007. Now as the Vice President of New Acquisitions and Development. Gaurav is responsible for new developments, acquisitions, major capital projects, and property improvement plans. During his tenure at Sethi Management Inc., Gaurav is has lead projects to open new development hotels, new build convenience stores and gas stations, retail locations, and lead numerous complete hotel conversions and improvement plans. He currently has over $50 million of new development projects in the pipeline and well as Property Improvement Plans for three existing hotels. Gaurav has over 12 year of experience in the Hospitality industry and holds both CHA and CHO certifications.
Vice President of Retail
Jessica first became exposed to the hospitality industry at the age of 15 when she took a part time job working as a front desk representative. She earned a degree in Business Economics and worked for a nonprofit organization for four years before joining Sethi Management in 2009. For three years Jessica worked as the Director of Operations, auditing the company’s hotels, implementing new standard operating procedures, working closely with different franchises, and reinforcing our values with each team member. During this time Jessica also served on the operations committee for three years with the Intercontinental Hotel Groups (IHG) Owners Association, helped start the Emerging Leaders Council within the Owners Association, and completed an executive leadership course at Emory University. Now as the VP of Retail, Jessica oversees the company’s retail and restaurant locations, all grossing over $40 million annually. She is focused on increasing revenues and implementing new programs within the retail sector to maximize effectiveness. Working in retail since 2013, Jessica has created and implemented new audit and accounting procedures, helped grow management efficiency, and put into place new practices to assure consistency. Jessica also oversees the risk management department and is responsible for the liability, property/casualty, and workers compensation programs for each of the entities managed by Sethi. Jessica is currently an active member of the Emerging Leaders Council with IHG and the National Association of Convenience Stores.
Director of Operations
Tom began his hospitality career with the Ritz Carlton Hotel Company after spending 14 years with the Norfolk County Sheriff’s Office, leading the training department as well as doing policy and procedure development and implementation. He began as the Director of Loss Prevention at the Ritz Carlton Rancho Mirage overseeing the protection of the guests, staff and assets of the owners. He worked closely with Human Resources to develop and implement safety programs and provided safety training during new employee orientation as well as refresher training for all staff. Tom was asked to take over as the Front of House Director and was charged with overseeing all aspects of the Front of House to include developing and implementing new Standard Operating Procedures and training the staff in the processes. Tom was successful in increasing Guest Satisfaction (as reported by JD Powers and Associates) scores for the Front of House team. While with the Ritz Carlton, Tom successfully completed the Ritz Carlton Leadership program and was selected to be a part of the opening team for the Ritz Carlton New Orleans to train the Front of House team. Tom later joined Campbell Lodging Inc. as a General Manager and was successful in driving revenue in a difficult market while taking the property out of the Marriott Red Zone in Guest Satisfaction. As a General Manager, Tom was selected to be a member of the General Manager Advisory Committee to draft a companywide Standard Operating Procedures manual. After two years as General Manager for Campbell, Tom was promoted to Corporate Operations Manager to oversee 18 properties in the Campbell portfolio of 8 brands including Fairfield Inn by Marriott, TownePlace Suites by Marriot, Springhill Suites by Marriott, Hampton Inn and Suites, Hilton Garden Inns, and Holiday Inn Express. Tom also performed task force work with Accor and Starwood properties. He was instrumental in mentoring leaders at each of the properties and developing teams that exceeded brand standards in Guest Satisfaction as well as Quality Assurance inspections. He was responsible for strategic planning, operations, marketing, revenue management, asset protection as well as profit and loss management for the hotels. He is experienced in mentoring and developing staff as well as establishing an effective chain of command. Tom is a leader who believes that developing team members and keeping them engaged leads to loyal associates which drives guest loyalty and increases revenues for owners and operators.
Director of Human Resources
Joined the Sethi team in 2011. Joanne graduated with a Bachelor’s Degree in Journalism/History from the University of Massachusetts. Prior to joining Sethi Management, Inc. she worked both the fields of Payroll and Human Resources for over 20 years in manufacturing and property management. Joanne implemented Sethi Management’s first Associate Satisfaction Survey program, recruitment and training programs, including background screenings and thorough hiring procedures, as well as Sethi’s safety programs. She has made quarterly HR audits and Workman’s Compensation processes more efficient, lowering Sethi’s liability. Her work has also tightened all HR processes, helping decrease unemployment and insurance rates for the entire company. In 2014, Joanne helped develop and implement Sethi’s first company-wide Healthcare program.
Cesario (Rio) Lam
Rio joined Sethi Management in 2014. Prior to that, a vast part of his career was committed to the growth of Nikko Hotels, based in various parts of China. He worked with Nikko Hotels in Guam, which led his path to USA. Since joining Sethi Management, Rio has worked diligently to produce financial statements for over seventeen entities, based purely on integrity. Using Microsoft Great Plains, Rio has effectively implemented new budgeting practices for more accurate forecasting. Rio is especially talented in working with close detail to analyze data, predict outcomes, and suggest best practices. He has built a noble accounting team, implementing new processes based on cross-training and accountability. He works hard in developing his team to produce honorable work. Rio’s leadership skills engage his team to look at the roots of their works, sparking curiosity and growing to be stronger financial leaders of Sethi Management.
Director of Revenue Manager
Valorie Hayes joined the Sethi Management team in 2008 as Houseman of the Country Inn & Suites in Tucson. She was eager to learn and grow and stepped into the front desk. She quickly climbed to an Assistant General Manager position at the same hotel. Not too long later, she was leading this hotel as General Manager, having the hotel’s most successful years occur under her watch. Overtime, Valorie became a master at the rate game and was named the company’s Director of Revenue Manager in 2017. In less than two months, Valorie had learned six brand systems, bringing Revenue Management for each hotel, in-house. She has brought extensive change to the company and continues to broaden rate strategy mindsets across the board!